Production Machining

FEB 2013

Production Machining - Your access to the precision machining industrial buyer.

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CRAFTSMAN'S CRIBSHEET Why Service Trumps Quality and Price Technical Management Regulatory Quality In the precision machining business, nobody sets up their machines based on the quality or price of raw material/barstock. Tey set up their machines based on your delivery (service). Te same is true for those buying parts from your machining shop. Ability to provide your product on time and to specifcation is the true determinant in the real world of execution. Tat's why there is a gap between the dream world of business plans (what we think we can get) and the real world of monthly operating statements (what it is that we got). Te diference between what we think we can get and what we got is a failure of the supplier to service (provide what is needed as planned) the customer. Why isn't quality the determining factor? 1. Te quality of the product meets requirements, or else you will get claim/ return and won't get the order (again). 2. All suppliers have the same certifcations, technology and/or level of product provision. Quality is a given, not a diferentiator. Why isn't price the determining factor? You will meet the market price for whatever comparable products exist for the same requirements, or else the lowest priced comparable product will be selected. Comparable in this case means "quality." Your ability to serve customers with immediate delivery, your ability to get to "yes" on their immediate and most troubling requirements are the only diferentiators of any importance in the precision machined products market. A low price 6 months from now is of no impact when the need is for parts by Friday. Miles Free - Director, Industry Research and Technology productionmachining.com :: 19

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